Sponsorship Agreements

Sponsorship is an increasingly popular form of ‘below the line’ advertising. It can be an effective promotional tool for the sponsor and provide essential funding for a project, but balancing the interests of both parties gives rise to many legal pitfalls.

What’s in it for the sponsor?

The main attraction for any sponsor is the opportunity to raise its corporate image or brand profile and enhance its reputation by association with the sponsorship target through a comparatively inexpensive form of media exposure.

What’s in it for the brand owner?

From the perspective of the brand owner, sponsorship is usually viewed as a means of raising finance to support the sponsorship target and, typically where a representative body or sports authority is concerned, may even present an opportunity for the brand owner to bind its members to present the united front it may not otherwise have had.

tidman-icon-blue

How can we help you

Whether you are a sponsor or a brand owner, it is important to enter into a written agreement that clearly sets out the nature of the relationship and the rights and obligations of each party.

We have extensive experience dealing with sponsorship agreements and will ensure:

  • Rights to use intellectual property in the course of a sponsorship is carefully considered and serves your interests
  • Protection against loss of IP rights or reputational damage
  • Advertising regulations are taken into account
  • Exclusivity of the sponsorship
  • Protection against loss of a venue, endorsement or celebrity and conflicting arrangements with competitors

If you would like to find out more about sponsorship and what we can do for you, contact us for a free initial chat.

Contact Us

Arrange a free meeting

For more information, or for an informal chat about your legal requirements, contact us now for a confidential no obligation discussion.

Setup Free Introductory Meeting

Latest NewsFrom the blog

  • trade mark myths

Exposing Five Myths About Trade Marks

October 14th, 2017|0 Comments

Exposing Five Myths About Trade Marks This article summarises the five top myths (and the truthful answers) that we commonly hear when discussing trade mark protection with business owners. 1. I [...]

  • intellectual property

5 Intellectual Property Protection Tips for Your Start-Up

July 20th, 2017|0 Comments

5 Intellectual Property Protection Tips for Your Start-Up Intellectual property (IP) can cover a variety of elements, from patents and registered designs to business trade secrets. It is crucial to the [...]

5 Intellectual Property Protection Tips for Your Start-Up

February 6th, 2017|0 Comments

5 Intellectual Property Protection Tips for Your Start-Up Intellectual property (IP) can cover a variety of elements, from patents and registered designs to your business trade secrets. It is crucial to the [...]

Business
SERVICES

Copyright
SERVICES

Trademarks
SERVICES

Design Rights
SERVICES

Patent
SERVICES

IP Audit
SERVICES