Do You Have Legal Advertising and Marketing?

Many businesses make legal advertising and marketing claims in relation to their products and services.

However, the implications of breaching laws and regulations by making misleading or simply false advertising claims, particularly health and nutrition claims aimed at adults and children, are time-consuming and costly in terms of product recalls and new packaging.

Legal Advertising and Marketing Compliance

Whether it be sector-specific laws and regulations, such as for the advertising of alcohol or food, to concerns about intellectual property and comparative advertising, we are here to help you ensure you are legally compliant when it comes to advertising and marketing your products and services.

This article only highlights some of the key sectors of the law and regulation of advertising claims. Although common in many business industries, advertising rules are complex and advertisers and their agencies should take great care when preparing their campaigns to avoid complaints to the Advertising Standards Authority as well as the potential for heavy sanctions to be imposed on your business.