End of Sussex Royal Trade Mark

Amid the controversy over their future relationship with the Royal family, the Duke and Duchess of Sussex are to stop using their ‘Sussex Royal’ trade mark from spring 2020.

Prince Harry and Meghan Markle have now agreed to withdraw trade mark applications for ‘Sussex Royal’ in the United Kingdom and the European Union.

The news comes after the Queen reportedly “banned” the couple from using the word “royal”, which is likely to lead persons to think that the brand has Royal patronage or authorisation.

In December, an international trade mark application was filed claiming priority from the UK application for ‘Sussex Royal’, covering territories including Australia, Canada, the European Union and the United States.

At the time of writing, 14 notices of threatened opposition had been filed against the UK trade mark application. Despite no formal opposition having been lodged, it now appears that the Queen’s intervention has ended the couple’s plans to continue to use, and protect, ‘Sussex Royal’.

Specially Protected Trade Marks

The UK Trade Marks Act 1994 states that any trade mark which could be perceived as having the approval of the Royal family, requires the consent of the Queen or relevant member of the Royal family.

For advice on whether your trade mark will be registrable or to overcome objections to your trade mark, please call us on 0131 557 6450 or complete our contact form here.