{"id":1451,"date":"2017-08-09T02:13:23","date_gmt":"2017-08-09T01:13:23","guid":{"rendered":"http:\/\/www.tidmanlegal.com\/?p=1451"},"modified":"2017-08-09T02:13:23","modified_gmt":"2017-08-09T01:13:23","slug":"usain-bolt-trade-marks","status":"publish","type":"post","link":"https:\/\/www.tidmanlegal.com\/usain-bolt-trade-marks\/","title":{"rendered":"Usain Bolt: exchanging spikes for eponymous trade marks"},"content":{"rendered":"

Usain Bolt: exchanging spikes\u00a0for eponymous trade marks<\/h1>\n<\/div>
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Multiple world\u00a0record holder athlete, Usain Bolt may have run his last competitive race, but this won\u2019t be the last we see of him.<\/p>\n

The\u00a0weekend saw the last race run by lightning fast runner Bolt who, despite losing to Justin Gatlin in the London World Championships, remains current 100m and 200m sprint world record holder with times of 9.58 seconds and 19.19 seconds respectively.<\/p>\n

While the Jamaican has hung up his spikes\u00a0for the last time, it seems he now has his business shoes\u00a0on.<\/p>\n

Bolt’s trade marks<\/h3>\n

Over the course of his running career, Bolt has been getting business savvy and has registered a number of trade marks<\/a>.<\/p>\n

Bolt’s portfolio includes a US registration for \u2018Usain Bolt\u2019, \u2018UB\u2019 and a silhouette of himself\u00a0in his famous lightning pose. All of his trade marks are registered for a wide range of products including clothing and footwear.<\/p>\n

It is likely that Bolt will continue to stay in the public eye and capitalise on his recognition by releasing a wide range of merchandise under his registered trade marks.<\/p>\n

Bolt is likely to follow in fellow sportsman\u2019s footsteps, such as Fred Perry and Michael Jordan, who have taken the clothing and sportswear markets by storm.<\/p>\n

If Bolt is sensible, he can create a real platform for himself in the merchandise world and exceed all his financial gain as an athlete, creating a long-standing future for himself.<\/p>\n

Many sports stars struggle after retirement, but Bolt only seems to be getting started.<\/p>\n

For further information or advice on how you can protect your brand name, contact us<\/a>.<\/p>\n

Tidman Legal is a firm of specialist intellectual property lawyers based in Edinburgh<\/a>.\u00a0<\/em><\/p>\n

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