Sponsorship Agreements

Sponsorship is an increasingly popular form of ‘below the line’ advertising. It can be an effective promotional tool for the sponsor and provide essential funding for a project, but balancing the interests of both parties gives rise to many legal pitfalls.

What’s in it for the sponsor?

The main attraction for any sponsor is the opportunity to raise its corporate image or brand profile and enhance its reputation by association with the sponsorship target through a comparatively inexpensive form of media exposure.

What’s in it for the brand owner?

From the perspective of the brand owner, sponsorship is usually viewed as a means of raising finance to support the sponsorship target and, typically where a representative body or sports authority is concerned, may even present an opportunity for the brand owner to bind its members to present the united front it may not otherwise have had.


How can we help you

Whether you are a sponsor or a brand owner, it is important to enter into a written agreement that clearly sets out the nature of the relationship and the rights and obligations of each party.

We have extensive experience dealing with sponsorship agreements and will ensure:

  • Rights to use intellectual property in the course of a sponsorship is carefully considered and serves your interests
  • Protection against loss of IP rights or reputational damage
  • Advertising regulations are taken into account
  • Exclusivity of the sponsorship
  • Protection against loss of a venue, endorsement or celebrity and conflicting arrangements with competitors

To speak with one of our expert business solicitors, contact us by calling 0131 478 4724 or complete our Online Enquiry to request a call back.

Arrange a meeting

If you are looking for expert advice for your business, speak to our expert business solicitors today. Call us on 0131 478 4724, or complete our online enquiry form and a member of the team will get back to you.

Latest NewsFrom the blog

  • Christmas shopping scams

6 easy tips to avoid Christmas shopping scams this year

December 5th, 2023|Comments Off on 6 easy tips to avoid Christmas shopping scams this year

6 easy tips to avoid Christmas shopping scams this year This might be the season for giving, but don't give scammers an early present by getting caught out by a Christmas [...]

  • UK-US Data Bridge

UK-US ‘data bridge’ to take effect on 12 October

September 29th, 2023|Comments Off on UK-US ‘data bridge’ to take effect on 12 October

UK-US 'data bridge' to take effect on 12 October The UK has now agreed to an extension for the transfer of personal data from the UK to the US, known as [...]




Design Rights


IP Audit