What is a trademark?

A trade mark is a badge of origin. It may be a word, logo, strapline or even a colour, shape or sound.

Trade marks are a valuable business asset. Your trade marks and brands are what differentiate your business from your competitors. Upon seeing your trade marks, consumers link them to your business. Hence, your trade mark is synonymous with your business’ reputation, goodwill and image. If your business has spent a large amount of time and money in advertising and promoting its brand, you should secure a registered trade mark to protect your brand and investment.

A registered trade mark provides your business with the exclusive right to use that mark for the goods and services for which it is registered. It also has the following benefits:

  • Registering a trade mark puts third parties on notice of your business’s rights.
  • Most countries operate a first to file system and registration of the trade mark acts as proof of those rights
  • Although rights in a unregistered brand can be accrued through use of the mark, such use must be significant and it is much more difficult and costly to enforce
  • Registering a trade mark is more likely to deter third parties from using your mark or something similar
  • A registered trade mark is an asset which can be sold or licensed and which can be listed in the balance sheet as a business asset

As soon as you know which trade mark your business wants to use. A trade mark does not already have to be in use to apply, although in certain jurisdictions you may need to proof use of the trade mark before it can be registered. In fact it is very important to have the interest in the trade mark registered as soon as possible to prevent a third party beating you to it.

As there are multiple procedures during any trade mark application, it is difficult to predict with any certainty the duration of the entire process through to registration. However, barring any official objection or opposition from third parties, we would expect a UK trade mark application to be registered within 4 months whilst an EU trade mark application can take around 6 months.

So long as your trade mark is still in use, it remains valid for 10 years following registration. It is possible to renew your trade mark for 10 year periods indefinitely thereafter for as long as it is of interest to your business. The oldest registered trade mark, the Bass triangle, dates back to 1865 and is still prominently used today.

The serious downside in doing your own legal work, without professional help, is that you may not do the job correctly and could also incur unnecessary costs. You get no insight into whether a brand is suitable for registration or whether you may be infringing on the trade mark rights of a third party.

A further downside to applying for a trade mark yourself is that you do not get a legal opinion on the suitability of your trade mark and scope of protection required in relation to your business plans.

tidman-icon-blue

How can we help you with Trademarks?

We specialise in trademark registration in a simple, proactive and cost-effective way. We will work with you or your creative agency to protect your brand name, logo, company name and corporate identity. We will overcome any legal obstacles to trademark registration and support you throughout the entire brand development and protection process. Our trademark services include:

  • IP Audit and Trade Mark Strategy
  • Brand Clearance
  • Trade Mark Registration
  • Assignments and Changes of Name
  • Infringement and Validity Opinions
  • Oppositions, Revocations, Invalidity and Appeals
  • Brand Licensing Agreements
  • Coexistence Agreements
  • Sponsorship Agreements
  • Watching Services

To speak with one of our expert trademark solicitors, contact us by calling 0131 557 6450, or complete our online enquiry form to request a call back.

Contact Us

Arrange a meeting

If you are looking for expert advice regarding any area of IP law, call us on 0131 557 6450, or complete our online enquiry form and a member of the team will get back to you.

SETUP INTRODUCTORY MEETING

Latest NewsFrom the blog

  • new business legals

New Business Legals – How to Accelerate Your Success

September 12th, 2021|Comments Off on New Business Legals – How to Accelerate Your Success

New Business Legals - How to Accelerate Your Success One of the hardest things about starting a new business is understanding the different structures available as well as overcoming all kinds of [...]

  • IP Rights Facebook

Protecting IP Rights on Facebook

July 28th, 2021|Comments Off on Protecting IP Rights on Facebook

Protecting IP Rights on Facebook Make an Enquiry Now To make an enquiry based on any of the issues raised on this page, call us on 0131 557 6450 or complete an Online Enquiry. [...]

  • infringing my intellectual property

How Can I Stop Someone Infringing My Intellectual Property?

June 26th, 2021|Comments Off on How Can I Stop Someone Infringing My Intellectual Property?

How Can I Stop Someone Infringing My Intellectual Property? Make an Enquiry Now To make a FREE enquiry based on any of the issues raised on this page, contact our expert IP [...]

Business
SERVICES

Copyright
SERVICES

Trademarks
SERVICES

Design Rights
SERVICES

Patent
SERVICES

IP Audit
SERVICES