Brand Protection

Prevention is better than cure. Let us keep an eye on your brand, so you can stay focused on your business

Our brand protection and monitoring service, TidmanTrack® will prevent brand infringement by notifying you of any conflicting trade marks or names before registration takes place by using specialist software to monitor and protect your brand. This proactive service means that you have total knowledge of trade marks that are in the process of being registered and early intervention is likely to be cost-effective and prevent commercial damage to your business.

TidmanTrack® can also identify and remove product listings, website pages or social media posts as part of your brand protection strategy, so you can stay focused on your business.

Trade Mark Watching

Trade mark owners are responsible for enforcing their own trade mark rights. That means it is up to you to police your trade mark and to take action when someone is infringing on your brand.

TidmanTrack® helps with brand protection and monitoring identical or confusingly similar trade mark applications for your brand in the United Kingdom, European Union and national offices of individual countries worldwide. This is particularly important in countries where applications are not examined for conflicts with earlier marks and unknowingly proceed to registration. Our expert brand protection solicitors will notify you of any published trade marks which may damage your brand should they be allowed to proceed to registration. You will also be advised of the appropriate course of action to protect your brand.

Our TidmanTrack® service can also watch domain names and company names, whereby the trade mark owner will be alerted to any applications for the registration of a domain name or company name respectively which conflicts with the watched trade mark(s).  Our domain name watch covers most generic top level and country-code second level domain names, whilst the company name watch monitors new incorporations and changes to company names on the UK Companies House register.  In the event that a watch highlights a conflicting domain name or company name, we are able to advise on the options available to you for taking action against the conflicting name.

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How does our brand protection and monitoring service work?

Our brand protection and monitoring service, TidmanTrack® uses sophisticated software combined with the expertise of our intellectual property solicitors to protect your brand. You can select one or several options from the following:

  • E-commerce monitoring identifies any misuse of your brand online on marketing platforms such as Amazon, Alibaba, eBay, Etsy and more.
  • Social media monitoring tracks any mention of your brand across popular platforms, including Facebook, TikTok, Instagram and YouTube.
  • Trademark monitoring alerts you to any trade mark applications for your brand in any country in the world.
  • Website monitoring traces any websites that mention your brand so you can verify if your brand has been used correctly.

Our brand protection and monitoring software alerts us to any potential brand infringement of your intellectual property rights online and we will only notify you of genuine issues that pose a risk to your business. If we discover any infringing act that we believe may damage your brand, we will work with you to stop the activity and ensure it does not occur again in the future.

To speak to one of our expert brand protection solicitors or to find out more about our TidmanTrack® brand protection and monitoring service, call us on 0131 478 4724 or complete an Online Enquiry to request a call back.

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If you are looking for expert advice regarding brand protection or any area of IP law, get in touch with our expert solicitors today. Call us on 0131 478 4724, or complete our online enquiry form and a member of the team will get back to you.

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