Booking.com Confirmed As Trade Mark

descriptive word

Comment

Although Booking.com has secured registered trade mark protection, enforcement is difficult where marks consist of borderline descriptive words due to the sheer volume of online infringements.

There is also a real risk of genericide, where a borderline descriptive word becomes so commonly used that it could lose its registered trade mark status. Accordingly, such marks will need to have an effective brand protection strategy in place to monitor use and send a formal notice to any business using them in a purely descriptive way or without acknowledging that they are registered trade marks.

For further information or advice on how you can protect your brand name, contact us.